Contagious: How to Build Word of Mouth ..

MRP: ₹550.00
Sale Price: ₹450.00

Description: Ever wondered why some things go viral? In Contagious, marketing professor Jonah Berger breaks down the six key principles that make products, ideas, and content catch on. Backed by research and real case studies, this book is a must-read for marketers, entrepreneurs, and content creators. Pages: 256 Genre: Marketing, Business Strategy Best for: Digital marketers, entrepreneurs, brand strategists Key Concepts: Social currency, triggers, emotional resonance, practical value